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Using the Right Tools for Marketing

For those who have an online presence, no matter whether it is a blog or e-commerce business, they must learn how to market their site. Fortunately, there are many tools to help with this.

Web Design

The first area of marketing involves proper web design. If the design of the website is not done well, then all of the marketing efforts will be wasted. The web design has to be appealing and one that is easy to navigate. The design is what makes the first impression on the visitor.

Social Media Management

Determining which is the best target market for the website is the beginning of being able to build the traffic needed to support the site. One of the best ways to go about this is to target the social media platforms. There are several of these, which means that social media management must be utilised. This includes developing campaigns that have to be planned, scheduled, tracked, and analysed.

SEO

Search engine optimisation is usually the first marketing tool to be employed because users are familiar with this term. However, there are a lot of different segments to SEO. There is on-page and off-page SEO. Keyword structuring is only one part of this type of marketing. It is also a component of marketing that is always ongoing. It can evolve, and users must keep up with the changes and implement these.

Here is a video that explains some of these marketing tools in more detail.